Docksteader Subaru - 75 Years and Counting...
Subaru. The Right Car in the Right Place
Could there be a line of vehicles more perfectly suited to British Columbia than Subaru? Their full-time All-Wheel Drive and relatively low fuel consumption seem an obvious fit with our outdoor-activity driven lifestyle. But this line of vehicles was surprisingly slow to achieve the widespread popularity it now has here.
In 1953, five different Japanese companies merged to form Fuji Heavy Industries. They adopted a cluster of five stars as the logo of the line of vehicles they introduced. Fuji Heavy Industries chose the name Subaru for these vehicles. It´s the Japanese word for "unite".
Subarus were first introduced into the United States in 1968. The first Subaru in North America was the 360, a mini-car with a 25hp engine. It went from 0-50 in 37 seconds. Not surprisingly, it wasn´t a huge bestseller.
Canadians got their first exposure to the benefits of Subaru All-Wheel Drive in 1976. That was the year that Subaru Auto Canada Limited introduced a full range of Subaru vehicles into the country. In 1989 this company was taken over by Subaru Canada, a subsidiary of Fuji Heavy Industries. They began an expansion process that would eventually result in a network of over 100 dealers across the country.
Docksteader Subaru opened in 1993. In 1996, Subaru exploded in popularity with the help of well-known Australian actor Paul Hogan. His introduction of the Outback helped turn this rugged-road version of the Legacy Wagon into a huge hit. The Impreza Outback Sport version came next. Subaru continued to build on its successes when it released the extremely popular Forester in 1998. Since then, Docksteader Subaru has seen a steady growth in both sales and a general awareness about the merits of these vehicles.
Today, Docksteader Subaru is Canada´s largest Subaru dealership. The Subaru has been adopted by outdoor-loving British Columbians as their vehicle of choice. They´ve discovered that Subaru´s affordable All-Wheel Drive is the smart way to get around in any driving conditions. And we´re proud to help put them behind the wheel of such a safe and reliable vehicle!
About Dilawri Group
The Dilawri Group of Companies is Canada's largest automotive group with 63 franchised dealerships representing 30 automotive brands throughout Ontario, Saskatchewan, Alberta, British Columbia and Quebec. Privately owned and operated by the Dilawri family since 1985, the company continues to expand its footprint in Canada, building on its history of excellence in the automotive industry. With more than 3,500 employees, Dilawri Group of Companies is proud to offer exceptional products and customer service in every dealership.
Dilawri Group of Companies is not only a leader in the automotive industry, it is also a leader in the communities it serves, having established the Dilawri Foundation in 2002. The Dilawri Foundation has contributed millions of dollars throughout Canada supporting a variety of charitable causes.